Company

DENIX S.A

The origin of this solid familiar company goes back in the idea of two people, Jose Carretero Febrer and Sebastián Llull Salom, who were dedicated professionally to the imitation jewellery. They wished to become independent and to create a company dedicated basically to the manufacture of adornment objects. The company was created, on December of 1.978, with a small contribution of initial capital of both partner-founders. The company has been extended since then, without loosing the character of familiar business by the incorporation of their respective sons in the administration and direction of the company.

Initially they began in reduced dimensions, without hardly financial resources nor machinery, just having two employees. With the passage of the years they were growing, passing by the diverse premises and finishing finally in the present factory located in the industrial area of Ciutadella de Menorca. The factory is about 3,700 m2, and there are 70 people working.

At the beginning they sold the totality of the little production in the national market and they were dedicated to the tourist product manufacture. They were interested to increase and to diversify the sales, so they discovered that a part of the market demanded the manufacture of imitation of arms, which is the base of the production. Initially they were dedicated on sale of the products in the national market, and sell part of the production abroad. Nowadays the sales in the national market represents a 10% and the sale abroad is a 90%.

The company is dedicated to the manufacture of replicas of arms; old, modern or fantasy, as much firearms as of edge, in all the variants. These articles have a decorative character and gift only. We have a catalogue which has an annual use, with more than 300 models, that can reach 500 variants. The success of the company have been the diversification of markets, the constant renovation of its articles and the commitment with our clients distributors. The commercialization system is based on wholesalers. The distribution of articles is made in more than 45 countries.

The global sale corresponds with the following distribution:

National market.................. 10%

Countries C.E.E................... 44%

Foreign Countries........ 46%

All objectives marked by the company are based on the adaptation to the present and future necessities of production, which we emphasize the recent extension of the referring factory adapting to the exigencies for the environment normative. Always with the purpose of improving the productivity and the quality levels, essential to strengthen the company in a more competitive and demanding market, paying attention to the environmental aspect of the production.